As soon as it slipped from my teeth, it got busy again. One of the things (OK, the FUN one) that I have been working on is a new project in for a client who wants a new fresh direction for a direct marketing campaign. The concept I am pitching is “YES YOU CAN.” It is a benefit driven message that moves the existing message from “Here’s what we offer you.” (Which may or may not mean anything to the customer) to “Here’s what you can do!”

The client is a broadband service provider that uses microwave relays instead of cable/DSL/satellite connections. In rural areas, or city areas on the back side of a DSL trunk, or with areas with a ton of shared connections over the cable, broadband speed is a real issue. Most of these people feel there is no options and suffer with dial-up or very slow satellite connections.

The illustrative element switches out to reflect the multiple popular uses of the internet. There will be six to eight of these. Some of these will be used singularly on postcards and some will be grouped together on mini-posters all with the tag line “Yes You Can.”

I sketched them in Sketchbook pro, and inked and colored them in Illustrator using a pressure sensitive brush.

I pitched it last night. we will see where it goes.

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