Jul 04 2008
Pharmacy Gas Gal
A new project commissioned by Stuart Advertising in Spokane, Washington features a pharmacist with a pill bottle in one hand and a gas-pump handle in the other. This was a fun gig (started Monday, finished Wednesday.) It was fun, first, because I was allowed to do the illustration and layout — which is always cool — but also because they sent me the ad copy and said “do whatever, be creative!”
So with an emphasis on simplicity, and directness I came up with the female pharmacist pump-jockey. You really can’t see it here but the background pattern is a series of pill bottles. Used on a variety of display cards and sizes From 11 x 17 to 4.5 x 7 and a 2″ x 6″ banner. Gotta love vector versatility!
Because we wanted to skew this cartoon more towards real than towards wacky, I used a piece of scrap from istockphoto. I made her younger and changed her hair. Of course there is not a lot of pictures of pharmacists with gas pump handles in their hand, so I scrubbed for a piece of scrap for that as well. I then reversed it (and altered the sketch for a left hand grip). Filled in the blanks, mapped the logo onto the bottle and name tag using Illustrator’s envelope tool and voila; Pharmacy gas gal.