Jul 23 2008
Typography as illustration
While this ad is not the best example of this, I thought it relatively effective. It is a newspaper ad for Intermax Networks. Rather than using a half-toned picture or a figurative illustration (both of which when published on newsprint can be iffy) I used a graphic that is typographically based to convey the idea and frustration of waiting. A very simple and direct method for reflecting the differences in broadband speeds.
(Gill Sans Light and Gills Sans bold were used for the typeface.)