I am working on an ad graphic for Digital Color Print Center that is slanted towards 30-something moms. Digital Color is a great outfit for very large prints. I have used them a number of times for show booths, custom display graphics, ad boards, and the like. Funny thing is they started out as a place to create large canvas art prints. The advertising service bureau aspect of the business was sort of an unexpected market niche that took off under its own power. So in an effort to explore this original idea and capitalize on the growing digital photo market they asked me to create some fun graphics that show the power of their art canvas product. Basically you can take almost any digital camera photo and blow it up to a wall size art print on canvas. The finished product is museum wrapped around stretcher bars and is ready to hang. it is actually quite visually stunning and strangely enough … affordable.

The graphics are not meant to replace real shots of the product in use, but instead are an eye-cathcer that simplifies and distills the experience while giving it some sizzle. I presented the thumbnail this afternoon and the client like it. There was some concern over the tag “Digital Diva.” Is there a negitive connotation there or has the mood of the phrase moved to express a more hip, powerful, and experienced woman? I see it as the later. It helps that I am in love with the alliteration and that we are talking about some others (Graphic Grandma, Dorm dude, Pixel Picasso).