I’ve been working on a lot of divergent projects but this one takes the cake (ewww). I have partnered with a person who is introducing advertising in of all places … urinals. I know this seems a bit out there, but the demographics and retention numbers play out and it is, after all, a captive audience. That being said, I feel that it needs to be accomplished with a nudge and a wink. It’s hard to take yourself too seriously when you are pitching a stranger who has his life in his hands. Since I am working with this guy, doing the ad design and layouts for the boards, I have placed a few ads as starter seed to help his selling efforts. Yes this relies on toilet humor, and yes it is not an evening at the opera. Still and all, I am not sure if I have crossed the line of taste.

As bathroom ads go, it is not a product placement on a urinal cake, (ewww x 2) nor is it a branded game on the same, both of which exist in the narrow but lucrative market of toilet ad specialties. So I should be grateful.

I am trying to have some fun here. Who knows in the end I might actually drum up some business.