There is something about me that likes the “outside the box” approach that grass roots guerilla marketing lays claim to. I like it even better when the results of those guerilla promises actually deliver. What do I like about it? It could be the on-the-low, biggest bang for the buck, stand up and take notice, no holds barred, mentality. It could also be that it forces a designer to stop thinking pretty and corporate and gets you dirty.

I have recently completed a somewhat market focused ad built around a three cent xerox flyer on yellow paper that will be distributed, posted, tacked, and handed out by volunteers here in Coeur d’Alene. The ad was built from the ground up to be lossy — the the more grittier and grungy the better. I created some hyper contrasty Photoshop magic from a picture that was already in-your face. For me, the ad is definitely a stretch. For my client, it is also an experiment in something different x 10. I don’t want to let too much out of the bag, but I will post a visual of this next week after we tally the results. Until then … here is a sneak peek.

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