This is the final for the Motivity logo. I ended up modifying the logotype by hand. That is always fun. A unique letterform for a unique client. So much to do, so little time. Yep. You guessed it. The end of the semester.

Change. People are resistant to change. But change can be so beneficial if you are open-minded enough to embrace what is good, while providing solutions to what is not. (Notice the lack of whining option?)

Take the stylus for example. Please … take it! I don’t need it for my iPhone or iPad. I just happen to have ten, eco-friendly, organic styli conveniently placed at my fingertips. Yes, it requires a conceptual jump. Just like the jump from analog to digital, only this time I am jumping to my fingers. Oddly enough I have been using my fingers for years for all sorts of stylus-type jobs. They are willing soldiers just waiting to do whatever job I point them at. They are sensitive, flexible, and exhibit almost no fear in the face of the unknown. The real demon here is not the lack of styli, it is the software. Software is UI driven. In a world of 27-inch computer monitors, or multiple monitors, software engineers have become lazy, or in some cases downright belligerent, in filling our screen real estate with endless panels and docks. When this problem is forced into a small space such as the iPhone, the UI becomes paramount.

If anything, Sketchbook Pro is a pioneer at clearing away the UI so that an illustrator can concentrate on creative expression. Their gesture-based lagoon on desktop machines does a reasonably good job at subjugating the UI to the priority of the work at hand.

It is not surprising then that they where able to successfully tackle the limited confines of the iPhone. It comes at a price, however; You have to change your way of thinking.

The jump is not hard. You just need to drop the idea of a single stylus point and start thinking in terms of gestures.

After a few tentative strokes your mind begins to make the connections. Soon your other fingers jump into the fray and you realize that pinching, pulling, moving, and gesturing through a drawing is pretty intuitive.

The iPhone and iPad and related software have not taken away our stylus, they have given us nine more. I suspect that improvements will be made in both hardware and software as time moves forward. But in a gesture driven device, the last thing I want is a single stylus holding me back. As a matter of fact, When I go back to the tablet on my desktop I start to crave the simplicity that iPhone gestures have provided. The tablet begins to feel much like the pencil did not so long ago; like a tool of a bygone era.

My rant of the day that appeared on Gizmodo speaking to idiots who are so locked into the what the iPad is “not” that they forget to see the tool that it “is.”

RANT:
I am a professional illustrator and designer. About 5 years ago my publishers required me to move 100% digital. I was hesitant, but saw the writing on the wall. I used (and still use) Sketchbook Pro, Photoshop and Painter to accomplish this task. I rarely touch paper /pencils / pens / or paint anymore. All of my thumbnails are done digital. All of my concepts are rendered digital. And my drawing and paintings are completely digital.

Sketchbook Pro has a built-in email feature that allows me to sketch hi-rez and and email low-rez concepts on the fly with one button. This past year I bought SBP for my iPhone. It works the same way. I use it a lot for “napkin doodles” as I sit in lunch meetings with clients, or sit in my car (parked!) sending off creative ideas in one direction as I travel in another.

As a long time Wacom user, it took a conceptual jump to produce anything of value on the device using my finger. But like making the jump from pen to stylus; jumping from stylus to finger is worth the small investment of time.

I can’t wait for this app and my iPad.I am not obtuse enough in my thinking to assume that it is meant to replace the tablet or even my desktop. It is a tool. I turn it on, the software and hardware disappear, and I work productively and transparently — just like Apple devices are meant to do.

If you are waiting for Microsoft to engineer something innovative that reflects the cultural meme of creative gestalt; You have other serious issues than not being able to draw with your finger.

Sometimes, logos come easy for me. I see them clearly in my mind’s eye and trace them from this vision I have inside my head. Sometimes I struggle. This generally comes from me trying to push a square solution into a round hole. Regardless, it is a frustrating exercise to almost be there, to be so close, and see that I am close, but recognize that something is missing. It is a loop that I visit again and again. The loop will spawn new ideas, and I will start tangent paths, that end up in the same place. Close, but no cigar.

This grouping of logos fall onto this tortured creative ground. I have been working them on-and-off for two weeks. They are making progress, but the final solution eludes me.