Sometimes, logos come easy for me. I see them clearly in my mind’s eye and trace them from this vision I have inside my head. Sometimes I struggle. This generally comes from me trying to push a square solution into a round hole. Regardless, it is a frustrating exercise to almost be there, to be so close, and see that I am close, but recognize that something is missing. It is a loop that I visit again and again. The loop will spawn new ideas, and I will start tangent paths, that end up in the same place. Close, but no cigar.

This grouping of logos fall onto this tortured creative ground. I have been working them on-and-off for two weeks. They are making progress, but the final solution eludes me.