Archive for June 10th, 2010

Jun 10 2010

It’s not your father’s car wash.

This is a mock up of a branded car wash franchise I created from (literally) a napkin sketch. I actually did the rendering last November, but becasue of NDA’s etc, I was not able to talk about it. (But now I am!) The rendering was created using Google Sketch-up. This gave me a completely fictitious 3D building from which I could rotate, and send different views, from different angles, to my client from which he could pick and choose. For the final rendering, I jumped into Photoshop and created custom surface textures. I am not really into 3D modeling, but Google Sketch-up makes it really easy to create quick three dimensional doodles. It helped that I had some experience in creating gaming textures. The client saved thousands of dollars by NOT having an architectural, structured rendering done from engineered plans. It was created expressly for a pitch in Tennessee; A speculative proposal backed by some very well-heeled VC partners. The franchise company loved it (Making my client VERY happy).

The project is a go. I am now bidding on creating the branded logo and collateral for the Car Wash. (The one on the flags was for the presentation only). Getting that gig would be cool beans!


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