Yep, three posts within the same week. Life is getting back to normal. School is covered, Studio work is doing good, and I actually spent time with the family this weekend. OK. So, a client gives me a thumbnail of a character they want drawn for a product display. The client sells (amongst other things) custom barrettes for little girls. This client gives me a thumbnail for the design / illustration and gets me started.

Over the course of my career, I have seen hundreds of client provided illustration thumbnails. They range in quality from the vaguely intelligible hieroglyphic, to the amazingly adept.

This is an example of one of the latter. The thumbnail gives me great distinguishable lines, direction, size, product display, gender, and proportion.

When I receive thumbnails from clients, I will often provide thumbnails back to make sure we are talking about the same thing. In this instance, I drew a nice tight mockup in Sketchbook Pro, directly from their thumbnail.

I finished up the illustration, in Adobe illustrator using a custom pressure sensitive brush. To top it all off, I have been using it as a classroom sample for an assignment we are currently working on.

I can honestly say that from the view of the lifeboats I now know exactly what not to do when Icebergs unexpectedly enter the mix. In other words; I am going to handle next semester in a different more successful way. These past three months have been a nightmare of developing course curriculum, grading, juggling studio work, and family. Although all four were addressed and tasks completed, all four suffered. It was a mess that I am still pulling out of. I know that it can be done. That fact that I have finsihed the race at all is a testiment to the viability of the concept. But my process was nieve and not very organzized.

Luckily, I have survived the test and I have somewhat firm ideas to manage the second round.

As a side note: I am thinking about redoing the blogfolio again. I am split between the traffic that I get from making and keeping a blog updated and the self-promo aspect of new clients just wanting to see my work. Most of my new clients say that the blog is a great reflection of my laid-back style and practical “no hidden agenda” approach.

Then again. Some people just want to see work samples. This part is not really me. Not sure, not sure, not sure. Well … like I said, I am thinking about it.

After TV commercials, billboards, handbills, lawn signs, newspaper ads, and a website, I am now creating postcards for the final push towards election day. Here are the set of the final four. I have really enjoyed this years election. It has been a lot of fun and of course Mike is a great guy. I really ought to put together a self promo sheet documenting all the integrated campaign materials.

Green Gorilla is a carwash located in Logan, Utah. The previous designer used cartoon clip art for a gorilla which the client hated. They asked me to create something that was more corporate, (at least not so cartoony) fun, but professional. “It should have the feeling of strength with a green environmentally friendly feel.” (Which gives you an idea how where the other logo did not end up.)

I started, as I always do, with thumbnails in Sketchbook pro. After finding something I liked, I looked up scrap from google and used it as a base for a quick high-contrast conversion. There is no button for this, I do it by sight. There are some who say you can do the same thing by using Threshold in Photoshop, but I like to add things that are not always there or conversely delete things which are there, but get in the way. The best conversions are those done with the mind as a filter not an algorithm. IMHO.

After I have the conversion done, I then jump into Photoshop and start distorting things. Again I could do this by hand, but I like the liquify filter for quickly pushing and pulling lines I have already drawn. It is also convenient to have an undo. After the filter is done creating a mess, I go back over it and redraw the art using the distortion as a base. I will again add or delete elements based on what I feel worked and what didn’t.

When the graphic is pretty much done I copy it over to Adobe Illustrator and do a hand-tracing. Again, there are some who think that Autotrace is the answer to all vector problems. While there is a time and a place for this tool, I often find I can do a cleaner trace, with less points, and a more natural flow, doing it by hand. (Quicker too; when you consider all the time that is saved by not having to clean up the Autotrace mess.)

From here I will start playing with “real” fonts, colors, and design elements. I can spend a lot of time down this hole; Time that is generally well spent. I try and control myself while at the same time giving myself permission to explore as many variables as possible. It is a balance sometimes between making money on a job and finding the best solution. In the process I try to find relationships between the graphic, the shape, the fonts etc. When I have something that begins to work I will clone it and pull it of to the side. This gives me a working file with a series of historical changes. This can be essential if I want to revisit a particular grouping or undo a customized font outline.

Along the way in all of this is the client’s input and direction. I think that their input is essential for a natural collaborative end product that we both share. With the final logo design nailed down, I will then start working on solutions for CMYK, 2 color, 1 color, Greyscale, and Black. I will also find a solution for reverse (if appropriate) or dark backgrounds. In the end I provide solutions in native .ai files as well as jpg, tif, .eps and png.

I’ve created a new website for Mike Kennedy’s campaign for CdA city council. I do a fair amount of work with Mike at Intermax Networks and I have known him for many years. The graphics which include yard signs, hand bills, this web site, a 60 sec video spot (commercial) and other collateral. We are also talking about a billboard and voter registration cards. Anyway, it is good work for a great guy who lets me have the creative freedom to incorporate my ideas into his overall campaign strategy.

This is a test of embedding a YouTube video. Great stuff here for fun and profit.

Between my bouncing around in advertising, web design, and illustration, my summer activities have included a new commitment to finish my children’s book. It is nothing of great importance, but if opposition is a measure of anything worth doing, then it must be of some value. Along with this undertaking, I am putting finishing touches on a English/Spanish flip book that may have some merit. When these are done I will offer them as e-books as well as your typical case-bound hard copy versions.

There is a great amount of discussion lately on the validity of this new wave of “freeconomics” that seems to power the web. Within this idea, the creation of products (like books) are no longer the end focus. Rather; creating a channel where people can connect and take part in the evolving stream of conciseness, seems to be the order of the day. Within this collective hand wringing, products can be purchased, of course, but the driving distribution paradigm is in the building of this hive mind.

It is a dichotomy of sorts. Much like building a boat in the middle of a desert or building the same boat in the middle of an ocean; too early or too late can kill you.

Some have espoused social networking as a safe middle ground for the exercise. It is a natural base to gather a collective of “followers” if only passive in nature, and use it as a jumping off point for when you are ready to leverage the power of your channel (or network).

Along with this network, is the idea of “giving away” your product. For example, giving away an e-book that can be read on a iPhone, tablet, or computer. People watching such things say that free e-books drive sales to hard copy books of a more traditional nature and profit margin. I have reservations as how long this will last as technology becomes more and more portable over time. It feels like a transition solution. Still, the idea has merits.

It is all very interesting from many points of view. The new breed of publishers, marketers, advertising aficionados, and content producers are looking at this and saying: Hmmmmmm. Myself included.

Somebody asked (emailed) me what do I do to keep myself in business? In this market, it is is tough. You are linked with your pool of clients and their failures are you failures to a certain degree. When a client goes under I feel it. I am a small shop, I can’t not feel it. However, there are five things that I try and keep consistent that I believe contribute to the over all health of my business. (This applies to my illustration as well as advertising clients.)

Be service oriented: Treat yourself like a plumber with a pen. People come to you to get a service performed; to fix their visual communication pipes. They come to you because you are the expert. If they could have done the job themselves, they would have. Treat your clients with respect, listen to their ideas, and foster an attitude of service. It will win the client’s loyalty and keeps them coming back.

Be approachable: An air of superior aloofness may foster an image of artistic aptitude, but being a friendly, approachable, down to earth person of character is something that you can take to the bank. Unfortunately, art programs often don’t teach this positive skill set. A lot of artistic types are loners, and not apt at being overly sociable. This may cause an outward appearance of aloofness, when you are in reality standing behind a protective wall. As much as I sympathize with this, it is bad business. Do your best to be open and approachable. Your clients will find it refreshing and frankly it is a lot more fun to be around.

Be deadline focused: An acceptable job done “on time” is worth more than a stellar job handed in late. This is a carry-over from my work in publishing and illustration but it applies to advertising too. More often than not you are not the only person in a workflow. Copywriters, editors, printers, designers, illustrators, photographers, publishers, distributors, are all in the boat with you. A small delay on your part can equal thousands of dollars in overruns for your client and cause problems for the others who are depending on you to do your part professionally. This is no excuse to do mediocre work. Do the absolute best you possibly can, within the established deadline.

Be flexible: Stuff changes. Clients ideas evolve. Better ideas sometime take a while to incubate. For whatever reason, the work that you do and the reputation that you secure will hinge greatly on your ability to adapt to what the client wants today not what the brief outlined two weeks ago.

Be grateful: I worked for a number of years as an in-house artist and art director. I also worked day-labor for a few years before that. Sitting on my backside while I attempt creative greatness is the best job ever. Doing it for myself, on my own time on under my one direction and schedule is about as good as it gets. I have know some great art directors and creative directors at some high powered agencies and companies. Without fail, all of them have said that despite the downsides of begin self employed (there a a few) nothing beats owning a small to mid-sized shop under your control picking and choosing the work you want to do.

I’ve been wanting to post this for a while. It is one in a series of sponsorship ads that we will be running on Idaho Public Television. This was cool because I was able to tap into my brother’s extensive talents in video production, give him a script, supply the graphical elements and then have us both put it together via an iChat video conference. (He is in New York.) You gotta love the flexibility of using the net to do work.

YOUTUBE LINK!

School is out. This last couple of weeks has been intense, but I made it though. I honestly thought of not returning next year to teach. The time commitment is immense. I like the teaching, however, and it forces me to get out of the house and into the community and stops me from becoming a basement troll. (My studio is in the basement of my house; a side benefit of having a lot of clients that reside outside my state.)

This week I am doing some catching up on misc work and little projects that have been slipping into the cracks. There is a lot to do, but If I set up this week correctly, the rest of the week (summer) will be smooth and efficient.

In this vein, I am posting a brief project rundown of the Budget Storage phonebook ad. This includes where we started, where we ended up and what where my thoughts along the way. I won’t be doing this with all my projects, but I thought it would be good for a select few to be used as reference for my class.

Clicking on the thumbnail will bring you to the graphic. In Firefox and Safari you will get a magnifying glass icon to zoom in and out.

As always, feel free to comment as you see necessary.