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	<title>&#187; Advertising / Design Archives  &#8211; Blog Title</title>
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		<title>Adobe Red</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/08/20/adobe-red/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/08/20/adobe-red/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:53:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Writing / publishing]]></category>
		<category><![CDATA[adobe illustrator]]></category>
		<category><![CDATA[adobe photoshop]]></category>
		<category><![CDATA[InDesign]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2010/08/20/adobe-red/</guid>
		<description><![CDATA[In a form on the Adobe site a question asked for my assessment of Adobe Products. This is what I wrote:
You are my love, my life, my sun, my moon, my stars, my reason for being. When I arise in the morning, I am lost in the sweet folded caress of your software. During the [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both">In a form on the Adobe site a question asked for my assessment of Adobe Products. This is what I wrote:</p>
<p style="clear: both">You are my love, my life, my sun, my moon, my stars, my reason for being. When I arise in the morning, I am lost in the sweet folded caress of your software. During the day, you provide the focus for my creative ecstasy ; and when I lay down at night, I dream in the pixel inspired excesses of your unrestrained digital abandon.</p>
<p style="clear: both">I am addicted to your creative mojo. My blood flows in the color of Adobe Red. I hunger for your updates, and revel in your playful inventiveness.</p>
<p style="clear: both">You complete me. Without you I am nothing. I am your willing submissive slave, and ardent champion. </p>
<p style="clear: both">I am, and will always be, yours; completely, until the end of time. I look forward to our growing old together, hand in hand; a single pure expression of that multifaceted sensibility called love.</p>
<p style="clear: both">****<br />Some how it seemed appropriate to post this answer here in my creative collective catch-all.</p>
<p><br class="final-break" style="clear: both" /></p>
]]></content:encoded>
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		<title>It&#8217;s not your father&#8217;s car wash.</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/06/10/nascar/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/06/10/nascar/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 04:22:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/?p=724</guid>
		<description><![CDATA[This is a mock up of a branded car wash franchise I created from (literally) a napkin sketch. I actually did the rendering last November, but becasue of NDA&#8217;s etc, I was not able to talk about it. (But now I am!) The rendering was created using Google Sketch-up. This gave me a completely fictitious [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/06/carwashfinal.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/06/carwashfinal-thumb4.jpg" height="86" align="left" width="150" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>This is a mock up of a branded car wash franchise I created from (literally) a napkin sketch. I actually did the rendering last November, but becasue of NDA&#8217;s etc, I was not able to talk about it. (But now I am!) The rendering was created using Google Sketch-up. This gave me a completely fictitious 3D building from which I could rotate, and send different views, from different angles, to my client from which he could pick and choose. For the final rendering, I jumped into Photoshop and created custom surface textures. I am not really into 3D modeling, but Google Sketch-up makes it really easy to create quick three dimensional doodles. It helped that I had some experience in creating gaming textures. The client saved thousands of dollars by NOT having an architectural, structured rendering done from engineered plans. It was created expressly for a pitch in Tennessee; A speculative proposal backed by some very well-heeled VC partners. The franchise company loved it (Making my client VERY happy).</p>
<p style="clear: both">The project is a go. I am now bidding on creating the branded logo and collateral for the Car Wash. (The one on the flags was for the presentation only). Getting that gig would be cool beans!</p>
<p><br class="final-break" style="clear: both" /></p>
]]></content:encoded>
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		<title>Dental advertising</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/05/19/dental-advertising/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/05/19/dental-advertising/#comments</comments>
		<pubDate>Thu, 20 May 2010 03:31:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Current work]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/?p=709</guid>
		<description><![CDATA[Dentists? Hmmmm … let&#8217;s see. Pain, time holes, insurance worries, guilt? Dentists get a bad rap when all they are trying to do is help us avoid the car crash that is bound to happen when we don&#8217;t see them on a regular basis. It is a monument to the limitations of preventative medicine. Most [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/06/newpaper3.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/06/newpaper-thumb21.jpg" height="250" align="left" width="90" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>Dentists? Hmmmm … let&#8217;s see. Pain, time holes, insurance worries, guilt? Dentists get a bad rap when all they are trying to do is help us avoid the car crash that is bound to happen when we don&#8217;t see them on a regular basis. It is a monument to the limitations of preventative medicine. Most dental ads try to dodge this bullet but showing happy, beautiful, pain-free people with nothing on their minds but happy thoughts. I decided to do a test in the local newspaper with a series of ads that don&#8217;t sugar coat (HA!) the issue. They ran in rotation for about two months and performed remarkably well. Simple direct graphics with a bit of edginess that don&#8217;t insult the reader. What&#8217;s even better is that they stand out from the rest of the Zoloft inspired dental ads running in the same paper. Gary is a good friend of mine (and my dentist). It is nice to have somebody who trusts my ideas and is not afraid to test outside of the box. </p>
<p style="clear: both">Just in case you were wondering. The best performing ad? The toothache guy. The least performing ad? The pretty girl with perfect teeth. Of course it could be the offer. I have never been excited by teeth whitening. It could be because it is an inexpensive loss leader. But since every dentist does it, it reads like white noise to me. </p>
<p><br class="final-break" style="clear: both" /></p>
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		<title>Old Book Cover</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/05/06/old-book-cover/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/05/06/old-book-cover/#comments</comments>
		<pubDate>Fri, 07 May 2010 02:21:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Writing / publishing]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2010/05/06/old-book-cover/</guid>
		<description><![CDATA[It&#8217;s funny. Every once in a while, while I am rummaging through Amazon, I will run across a book cover that I have designed. I have done lots of these covers for a variety of clients. I have worked with big publishers and small independents. I have held the hands of self publishers, and have [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/05/okno.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/05/okno-thumb.jpg" height="150" align="left" width="150" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>It&#8217;s funny. Every once in a while, while I am rummaging through Amazon, I will run across a book cover that I have designed. I have done lots of these covers for a variety of clients. I have worked with big publishers and small independents. I have held the hands of self publishers, and have dealt with large bureaucracies of editors, project managers, art directors, and authors. I have worked in trade paperbacks and educational textbooks. I don&#8217;t do as many of these that I used to, (book covers I mean) but each time I run across something like this it makes me long to get back into it. This particular sample is not one of my best, but still, it was fun and a wonderful example of why I liked doing them. It has a feeling of a logo, but with a more intimate directed focus. The ultimate expression of integrated typographic design and illustrative visual. </p>
<p><br class="final-break" style="clear: both" /></p>
]]></content:encoded>
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		<title>Motivity logo</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/04/30/motivity-logo/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/04/30/motivity-logo/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 23:11:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Current work]]></category>
		<category><![CDATA[adobe illustrator]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2010/04/30/motivity-logo/</guid>
		<description><![CDATA[This is the final for the Motivity logo. I ended up modifying the logotype by hand. That is always fun. A unique letterform for a unique client. So much to do, so little time. Yep. You guessed it. The end of the semester.

]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/04/motivity-logo.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/04/motivity-logo-thumb.jpg" height="155" align="left" width="200" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>This is the final for the Motivity logo. I ended up modifying the logotype by hand. That is always fun. A unique letterform for a unique client. So much to do, so little time. Yep. You guessed it. The end of the semester.</p>
<p><br class="final-break" style="clear: both" /></p>
]]></content:encoded>
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		<title>Sketchbook Pro for iPad!</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/04/03/sketchbook-pro-for-ipad/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/04/03/sketchbook-pro-for-ipad/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 17:40:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Web comic]]></category>
		<category><![CDATA[Pro]]></category>
		<category><![CDATA[sketchbook]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2010/04/03/sketchbook-pro-for-ipad/</guid>
		<description><![CDATA[My rant of the day that appeared on Gizmodo speaking to idiots who are so locked into the what the iPad is &#8220;not&#8221; that they forget to see the tool that it &#8220;is.&#8221;
RANT:I am a professional illustrator and designer. About 5 years ago my publishers required me to move 100% digital. I was hesitant, but [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/04/340x-sketchbookpro2.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/04/340x-sketchbookpro2-thumb1.jpg" height="265" align="left" width="200" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>My rant of the day that appeared on <a href="http://gizmodo.com/5507719/sketchbook-pro-for-ipad-says-heres-your-stinkin-content-creation" target="_blank"><strong>Gizmodo</strong></a> speaking to idiots who are so locked into the what the iPad is &#8220;not&#8221; that they forget to see the tool that it &#8220;is.&#8221;</p>
<p>RANT:<br />I am a professional illustrator and designer. About 5 years ago my publishers required me to move 100% digital. I was hesitant, but saw the writing on the wall. I used (and still use) Sketchbook Pro, Photoshop and Painter to accomplish this task. I rarely touch paper /pencils / pens / or paint anymore. All of my thumbnails are done digital. All of my concepts are rendered digital. And my drawing and paintings are completely digital.</p>
<p style="clear: both">Sketchbook Pro has a built-in email feature that allows me to sketch hi-rez and and email low-rez concepts on the fly with one button. This past year I bought SBP for my iPhone. It works the same way. I use it a lot for &#8220;napkin doodles&#8221; as I sit in lunch meetings with clients, or sit in my car (parked!) sending off creative ideas in one direction as I travel in another. </p>
<p style="clear: both">As a long time Wacom user, it took a conceptual jump to produce anything of value on the device using my finger. But like making the jump from pen to stylus; jumping from stylus to finger is worth the small investment of time. </p>
<p style="clear: both">I can&#8217;t wait for this app and my iPad.I am not obtuse enough in my thinking to assume that it is meant to replace the tablet or even my desktop. It is a tool. I turn it on, the software and hardware disappear, and I work productively and transparently &#8212; just like Apple devices are meant to do. </p>
<p style="clear: both">If you are waiting for Microsoft to engineer something innovative that reflects the cultural meme of creative gestalt; You have other serious issues than not being able to draw with your finger.</p>
<p><br class="final-break" style="clear: both" /></p>
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		<title>The birth of a logo</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/04/02/the-birth-of-a-logo/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/04/02/the-birth-of-a-logo/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 16:01:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2010/04/02/the-birth-of-a-logo/</guid>
		<description><![CDATA[Sometimes, logos come easy for me. I see them clearly in my mind&#8217;s eye and trace them from this vision I have inside my head. Sometimes I struggle. This generally comes from me trying to push a square solution into a round hole. Regardless, it is a frustrating exercise to almost be there, to be [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/04/motivity-sketches1.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/04/motivity-sketches1-thumb2.jpg" height="132" align="left" width="300" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>Sometimes, logos come easy for me. I see them clearly in my mind&#8217;s eye and trace them from this vision I have inside my head. Sometimes I struggle. This generally comes from me trying to push a square solution into a round hole. Regardless, it is a frustrating exercise to <em>almost</em> be there, to be so close, and see that I am close, but recognize that something is missing. It is a loop that I visit again and again. The loop will spawn new ideas, and I will start tangent paths, that end up in the same place. Close, but no cigar.</p>
<p style="clear: both">This grouping of logos fall onto this tortured creative ground. I have been working them on-and-off for two weeks. They are making progress, but the final solution eludes me.</p>
<p><br class="final-break" style="clear: both" /></p>
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		<title>Client thumbnails</title>
		<link>http://www.vanettenstudios.com/wordpress/2010/02/15/client-thumbnails/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2010/02/15/client-thumbnails/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:31:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Current work]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[barrettes]]></category>
		<category><![CDATA[little girl]]></category>
		<category><![CDATA[thumbnails]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2010/02/15/client-thumbnails/</guid>
		<description><![CDATA[Yep, three posts within the same week. Life is getting back to normal. School is covered, Studio work is doing good, and I actually spent time with the family this weekend. OK. So, a client gives me a thumbnail of a character they want drawn for a product display. The client sells (amongst other things) [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/02/younameit-before-after.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2010/02/younameit-before-after-thumb.jpg" height="121" align="left" width="150" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>Yep, three posts within the same week. Life is getting back to normal. School is covered, Studio work is doing good, and I actually spent time with the family this weekend. OK. So, a client gives me a thumbnail of a character they want drawn for a product display. The client sells (amongst other things) custom barrettes for little girls. This client gives me a thumbnail for the design / illustration and gets me started.</p>
<p style="clear: both">Over the course of my career, I have seen hundreds of client provided illustration thumbnails. They range in quality from the vaguely intelligible hieroglyphic, to the amazingly adept.</p>
<p style="clear: both">This is an example of one of the latter. The thumbnail gives me great distinguishable lines, direction, size, product display, gender, and proportion. </p>
<p style="clear: both">When I receive thumbnails from clients, I will often provide thumbnails back to make sure we are talking about the same thing. In this instance, I drew a nice tight mockup in Sketchbook Pro, directly from their thumbnail. </p>
<p style="clear: both">I finished up the illustration, in Adobe illustrator using a custom pressure sensitive brush. To top it all off, I have been using it as a classroom sample for an assignment we are currently working on.</p>
<p><br class="final-break" style="clear: both" /></p>
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		<title>Whew!</title>
		<link>http://www.vanettenstudios.com/wordpress/2009/12/05/whew/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2009/12/05/whew/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 18:40:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Basic rants]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[iceberg]]></category>
		<category><![CDATA[lifeboat]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/?p=638</guid>
		<description><![CDATA[I can honestly say that from the view of the lifeboats I now know exactly what not to do when Icebergs unexpectedly enter the mix.]]></description>
			<content:encoded><![CDATA[<p>I can honestly say that from the view of the lifeboats I now know exactly what not to do when Icebergs unexpectedly enter the mix. In other words; I am going to handle next semester in a different more successful way. These past three months have been a nightmare of developing course curriculum, grading, juggling studio work, and family. Although all four were addressed and tasks completed, all four suffered. It was a mess that I am still pulling out of. I know that it can be done. That fact that I have finsihed the race at all is a testiment to the viability of the concept. But my process was nieve and not very organzized.</p>
<p>Luckily, I have survived the test and I have somewhat firm ideas to manage the second round.</p>
<p>As a side note: I am thinking about redoing the blogfolio again. I am split between the traffic that I get from making and keeping a blog updated and the self-promo aspect of new clients just wanting to see my work. Most of my new clients say that the blog is a great reflection of my laid-back style and practical &#8220;no hidden agenda&#8221; approach.</p>
<p>Then again. Some people just want to see work samples. This part is not really me. Not sure, not sure, not sure. Well &#8230; like I said, I am thinking about it.</p>
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		<title>Rounding the clubhouse turn</title>
		<link>http://www.vanettenstudios.com/wordpress/2009/10/21/rounding-the-clubhouse-turn/</link>
		<comments>http://www.vanettenstudios.com/wordpress/2009/10/21/rounding-the-clubhouse-turn/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 04:07:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising / Design]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[mike Kennedy]]></category>

		<guid isPermaLink="false">http://www.vanettenstudios.com/wordpress/2009/10/21/rounding-the-clubhouse-turn/</guid>
		<description><![CDATA[After TV commercials, billboards, handbills, lawn signs, newspaper ads, and a website, I am now creating postcards for the final push towards election day. Here are the set of the final four. I have really enjoyed this years election. It has been a lot of fun and of course Mike is a great guy. I [...]]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><a href="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2009/10/campaign.jpg" class="image-link"><img  class="linked-to-original" src="http://www.vanettenstudios.com/wordpress/wp-content/uploads/2009/10/campaign-thumb.jpg" height="459" align="left" width="162" style=" display: inline; float: left; margin: 0 10px 10px 0;" /></a>After TV commercials, billboards, handbills, lawn signs, newspaper ads, and a website, I am now creating postcards for the final push towards election day. Here are the set of the final four. I have really enjoyed this years election. It has been a lot of fun and of course Mike is a great guy. I really ought to put together a self promo sheet documenting all the integrated campaign materials.</p>
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